Experts in Performance Based Rewards & Motivations
CONTACT INFO
(800) 238.5659
info@capitolmarketing.com
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Retail

Retail

Your customers have a lot of choices. You need to make sure they chose you over the competition. Once they come in getting them to buy is the key to your success. CMC understands how to build traffic and close sales.

CMC has the unique and proven incentive and rewards tools you need.


Case Study

SALES INCENTIVE AND TRAFFIC BUILDER APPLICATION – JEWELRY STORE RETAILER

“April Engagement Ring Promotion”

Background

A jewelry store in Maryland, partnered with CMC to run an April promotion to help generate new business in the month of April. CMC assisted them in the design, implementation, execution, and fulfillment of this promotion.

Issues/Objectives

  • Generate new business by running an April promotion for anyone who purchases jewelry at the store
  • Build brand equity and market share
  • New selling tool to add value to their products
  • Separate themselves from their competition

CMC Solution

  • Implement a low cost, turnkey solution:
    • For one weekend during the month of April, anyone who purchases an engagement ring of $5,000 or more will receive a complimentary cruise.
    • CMC handled all aspects of this promotion – marketing execution, advertising, flyers and brochures, sales approach, qualifiers, incentives, fulfillment, etc.
    • Cruise promotion will generate increased floor traffic to stores and website
    • Will generate new sales and incremental business to help secure revenue for the month of April in one weekend.

Program Results

  • Over 3 days, they generated $200,000+ in bridal/engagement ring sales.
  • Awarded 26 cruise packages over the 3 day period.
  • ROI: $198,000

Our Clients
Testimonial

Dear Billy,
We used the “Vacation on Us” package to encourage salons to buy a new retail line from us. The program was a great success! In most cases a salon carrying one line from Standard doubled their commitment. Because we offered a limited number of vacations, the salons had an urgency to commit before all the vacations were gone. We also established 50 new retail outlets during the 60 day event as well. Our cost of this promotion will be an investment that pays off for years to come. We look forward to our next promotion with Capitol.
Kevin L.
Standard Beauty Supply
CAPITOL MARKETING CONCEPTS: 696 1st Ave N., Suite 400 • St. Petersburg, FL 33701 • P: 800.238.5659 • info@CapitolMarketing.com

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