Experts in Performance Based Rewards & Motivations
CONTACT INFO
(800) 238.5659
info@capitolmarketing.com
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Retail

Retail

Your customers have a lot of choices. You need to make sure they chose you over the competition. Once they come in getting them to buy is the key to your success. CMC understands how to build traffic and close sales.

CMC has the unique and proven incentive and rewards tools you need.


Case Study

SALES INCENTIVE AND TRAFFIC BUILDER APPLICATION – JEWELRY STORE RETAILER

“April Engagement Ring Promotion”

Background

A jewelry store in Maryland, partnered with CMC to run an April promotion to help generate new business in the month of April. CMC assisted them in the design, implementation, execution, and fulfillment of this promotion.

Issues/Objectives

  • Generate new business by running an April promotion for anyone who purchases jewelry at the store
  • Build brand equity and market share
  • New selling tool to add value to their products
  • Separate themselves from their competition

CMC Solution

  • Implement a low cost, turnkey solution:
    • For one weekend during the month of April, anyone who purchases an engagement ring of $5,000 or more will receive a complimentary cruise.
    • CMC handled all aspects of this promotion – marketing execution, advertising, flyers and brochures, sales approach, qualifiers, incentives, fulfillment, etc.
    • Cruise promotion will generate increased floor traffic to stores and website
    • Will generate new sales and incremental business to help secure revenue for the month of April in one weekend.

Program Results

  • Over 3 days, they generated $200,000+ in bridal/engagement ring sales.
  • Awarded 26 cruise packages over the 3 day period.
  • ROI: $198,000

Our Clients
Testimonial

I am writing to tell you about the wonderful experience and service I enjoyed through a contest at your company and Zips Cleaners. I won a trip this past summer when I entered a contest advertised at Zips dry cleaners. It included roundtrip airfare for two (minus fees of approximately $124.00) and two nights free lodging.

I took two of my nephews to Disney World. The experience was "magical" and gave my nephews, who have one parent (unemployed), to go to the "happiest place on Earth" - where they would never have gone otherwise. It turned out to be fun for adults too!

I worked with some lovely people at your station and at Capitol Marketing. Just wanted to say thank you!
Kate K (Contest Winner from Zips Dry Cleaners – Advertiser with CBS Radio who used a trip for a consumer contest they earned through CBS Radio’s promotion with CMC)

 

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