Experts in Performance Based Rewards & Motivations
CONTACT INFO
(800) 238.5659
info@capitolmarketing.com
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Retail

Retail

Your customers have a lot of choices. You need to make sure they chose you over the competition. Once they come in getting them to buy is the key to your success. CMC understands how to build traffic and close sales.

CMC has the unique and proven incentive and rewards tools you need.


Case Study

SALES INCENTIVE AND TRAFFIC BUILDER APPLICATION – JEWELRY STORE RETAILER

“April Engagement Ring Promotion”

Background

A jewelry store in Maryland, partnered with CMC to run an April promotion to help generate new business in the month of April. CMC assisted them in the design, implementation, execution, and fulfillment of this promotion.

Issues/Objectives

  • Generate new business by running an April promotion for anyone who purchases jewelry at the store
  • Build brand equity and market share
  • New selling tool to add value to their products
  • Separate themselves from their competition

CMC Solution

  • Implement a low cost, turnkey solution:
    • For one weekend during the month of April, anyone who purchases an engagement ring of $5,000 or more will receive a complimentary cruise.
    • CMC handled all aspects of this promotion – marketing execution, advertising, flyers and brochures, sales approach, qualifiers, incentives, fulfillment, etc.
    • Cruise promotion will generate increased floor traffic to stores and website
    • Will generate new sales and incremental business to help secure revenue for the month of April in one weekend.

Program Results

  • Over 3 days, they generated $200,000+ in bridal/engagement ring sales.
  • Awarded 26 cruise packages over the 3 day period.
  • ROI: $198,000

Our Clients
Testimonial

Red McCombs Ford
I recently went on a trip to Los Angeles and I must say it was an overall great experience. I arrived in Los Angeles on New Year's Eve and was greeted right away by a very friendly driver that was going to take us to our hotel. Our hotel was great and the staff was very friendly. As soon as we checked in they gave us our Rose Bowl tickets along with our very nice Rose Bowl gear. The stay at the hotel was great! Not only did we enjoy the many amenities of the hotel, but we were enjoyed the city as well. Our hotel was conveniently located right in the middle of Pasadena, so we were able to explore the city during the day, and had an amazing time discovering the nightlife. Our seats at the game were so close and in the perfect location.

I am very pleased on how perfectly planned everything was. I really couldn't have asked for a better trip.
Doris C.

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