Experts in Performance Based Rewards & Motivations
CONTACT INFO
(800) 238.5659
info@capitolmarketing.com
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Retail

Retail

Your customers have a lot of choices. You need to make sure they chose you over the competition. Once they come in getting them to buy is the key to your success. CMC understands how to build traffic and close sales.

CMC has the unique and proven incentive and rewards tools you need.


Case Study

SALES INCENTIVE AND TRAFFIC BUILDER APPLICATION – JEWELRY STORE RETAILER

“April Engagement Ring Promotion”

Background

A jewelry store in Maryland, partnered with CMC to run an April promotion to help generate new business in the month of April. CMC assisted them in the design, implementation, execution, and fulfillment of this promotion.

Issues/Objectives

  • Generate new business by running an April promotion for anyone who purchases jewelry at the store
  • Build brand equity and market share
  • New selling tool to add value to their products
  • Separate themselves from their competition

CMC Solution

  • Implement a low cost, turnkey solution:
    • For one weekend during the month of April, anyone who purchases an engagement ring of $5,000 or more will receive a complimentary cruise.
    • CMC handled all aspects of this promotion – marketing execution, advertising, flyers and brochures, sales approach, qualifiers, incentives, fulfillment, etc.
    • Cruise promotion will generate increased floor traffic to stores and website
    • Will generate new sales and incremental business to help secure revenue for the month of April in one weekend.

Program Results

  • Over 3 days, they generated $200,000+ in bridal/engagement ring sales.
  • Awarded 26 cruise packages over the 3 day period.
  • ROI: $198,000

Our Clients
Testimonial

Dear Christine,
I am writing you on behalf of the Charleston Chamber of Commerce to let you know how pleased we were with the trip promotion we recently completed. We offered over one hundred volunteers the chance to earn a trip to one of eight destinations by selling Chamber memberships. Each volunteer had to collect $2500 during our eight week membership drive. The volunteer who sold the most received a VIP package as well.

Obviously the volunteers were excited and motivated because we sold more than $50,000 in memberships during the campaign!

Thank you for your support before, during and after the promotion.

Jennifer C.
Membership Development Director

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