Experts in Performance Based Rewards & Motivations
CONTACT INFO
(800) 238.5659
info@capitolmarketing.com
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Media

Media

Media companies need viewers, readers and listeners. Incentivizing customers to become regular users is a very effective marketing tool. Once you have customers you need to sell advertising. Incentivizing media buyers and other agencies is a highly effective and proven solution.

CMC has the unique and proven incentive and rewards tools you need.


Case Study

Orlando Sentinel / OrlandoSentinel.com
Orlando, FL


PROMOTIONAL PERIOD:

2 Weeks March 25th – April 9th

PROMOTIONAL DETAILS:
Target Group: Current Client Base & Potential New Accounts
Qualifier: Purchase ‘X’ dollar amount of advertising (current or new) and receive a Level “#” Award.

PROMOTIONAL RESULTS:

LEVEL QUALIFIED ORLANDO SENTINEL AD RATE* ORLANDO SENTINEL AWARD INVESTMENT
1 9 X $400
2 7 X $800
3 1 X $1,200
4 6 X $2,400
5 0 X $2,500
6 2 X $3,600
7 3 X $5,000
TOTALS 35
*indicates minimum dollar amount advertiser was required to spend to qualify for incentive award

Statistics:
Total # of Current Advertisers = 23
Total Current Revenue = $234,698

Total # of New Advertisers = 12
Total New Revenue = $120,905

Total Digital Revenue = $71,000

NET Revenue Total = $296,437

Our Clients
Testimonial

Hearst Media, Advertiser Incentive
I just wanted to let you know that I have heard back from two clients that received a trip through the Hearst Incentive Program. They were extremely happy with their trip and the level of Customer Service that Capitol Marketing provided to them. One of my largest advertisers went to Hawaii, upgraded the trip through Capitol Marketing, and was extremely happy with the booking process.

Personally, I have had a very nice experience as well. Alex Phillips has always responded quickly and efficiently to all my calls and emails.

This is a wonderful program and a great way to incentivize our clients to increase their advertising revenue.
Hearst Media Services, Account Executive

CAPITOL MARKETING CONCEPTS: 696 1st Ave N., Suite 400 • St. Petersburg, FL 33701 • P: 800.238.5659 • info@CapitolMarketing.com

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