Experts in Performance Based Rewards & Motivations
CONTACT INFO
(800) 238.5659
info@capitolmarketing.com
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Media

Media

Media companies need viewers, readers and listeners. Incentivizing customers to become regular users is a very effective marketing tool. Once you have customers you need to sell advertising. Incentivizing media buyers and other agencies is a highly effective and proven solution.

CMC has the unique and proven incentive and rewards tools you need.


Case Study

Orlando Sentinel / OrlandoSentinel.com
Orlando, FL


PROMOTIONAL PERIOD:

2 Weeks March 25th – April 9th

PROMOTIONAL DETAILS:
Target Group: Current Client Base & Potential New Accounts
Qualifier: Purchase ‘X’ dollar amount of advertising (current or new) and receive a Level “#” Award.

PROMOTIONAL RESULTS:

LEVEL QUALIFIED ORLANDO SENTINEL AD RATE* ORLANDO SENTINEL AWARD INVESTMENT
1 9 X $400
2 7 X $800
3 1 X $1,200
4 6 X $2,400
5 0 X $2,500
6 2 X $3,600
7 3 X $5,000
TOTALS 35
*indicates minimum dollar amount advertiser was required to spend to qualify for incentive award

Statistics:
Total # of Current Advertisers = 23
Total Current Revenue = $234,698

Total # of New Advertisers = 12
Total New Revenue = $120,905

Total Digital Revenue = $71,000

NET Revenue Total = $296,437

Our Clients
Testimonial

Dear Billy,
We used the “Vacation on Us” package to encourage salons to buy a new retail line from us. The program was a great success! In most cases a salon carrying one line from Standard doubled their commitment. Because we offered a limited number of vacations, the salons had an urgency to commit before all the vacations were gone. We also established 50 new retail outlets during the 60 day event as well. Our cost of this promotion will be an investment that pays off for years to come. We look forward to our next promotion with Capitol.
Kevin L.
Standard Beauty Supply
CAPITOL MARKETING CONCEPTS: 696 1st Ave N., Suite 400 • St. Petersburg, FL 33701 • P: 800.238.5659 • info@CapitolMarketing.com

© 2012 Capitol Marketing Concepts I Created and Maintained by WSI.