Experts in Performance Based Rewards & Motivations
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(800) 238.5659
info@capitolmarketing.com
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Media

Media

Media companies need viewers, readers and listeners. Incentivizing customers to become regular users is a very effective marketing tool. Once you have customers you need to sell advertising. Incentivizing media buyers and other agencies is a highly effective and proven solution.

CMC has the unique and proven incentive and rewards tools you need.


Case Study

Orlando Sentinel / OrlandoSentinel.com
Orlando, FL


PROMOTIONAL PERIOD:

2 Weeks March 25th – April 9th

PROMOTIONAL DETAILS:
Target Group: Current Client Base & Potential New Accounts
Qualifier: Purchase ‘X’ dollar amount of advertising (current or new) and receive a Level “#” Award.

PROMOTIONAL RESULTS:

LEVEL QUALIFIED ORLANDO SENTINEL AD RATE* ORLANDO SENTINEL AWARD INVESTMENT
1 9 X $400
2 7 X $800
3 1 X $1,200
4 6 X $2,400
5 0 X $2,500
6 2 X $3,600
7 3 X $5,000
TOTALS 35
*indicates minimum dollar amount advertiser was required to spend to qualify for incentive award

Statistics:
Total # of Current Advertisers = 23
Total Current Revenue = $234,698

Total # of New Advertisers = 12
Total New Revenue = $120,905

Total Digital Revenue = $71,000

NET Revenue Total = $296,437

Our Clients
Testimonial

Dear Ilene,
Just wanted to drop you a line saying your company helped increase our sales at our company. By using the “Vacations on Us” program in conjunction with our booking program, we were able to increase sales by more than 15% over last year. We set goals by customer to make sure the trips were truly earned. These goals were met and surpassed by all 85 customers who earned their trips. We also awarded 5 trips to employees whose total customer sales exceeded their goals.

Thanks again for helping us achieve our goals and for your terrific support throughout the program.

Jim W.
President
Briggs and Stratton
Engine Power Division

CAPITOL MARKETING CONCEPTS: 696 1st Ave N., Suite 400 • St. Petersburg, FL 33701 • P: 800.238.5659 • info@CapitolMarketing.com

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