Experts in Performance Based Rewards & Motivations
CONTACT INFO
(800) 238.5659
info@capitolmarketing.com
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Media

Media

Media companies need viewers, readers and listeners. Incentivizing customers to become regular users is a very effective marketing tool. Once you have customers you need to sell advertising. Incentivizing media buyers and other agencies is a highly effective and proven solution.

CMC has the unique and proven incentive and rewards tools you need.


Case Study

Orlando Sentinel / OrlandoSentinel.com
Orlando, FL


PROMOTIONAL PERIOD:

2 Weeks March 25th – April 9th

PROMOTIONAL DETAILS:
Target Group: Current Client Base & Potential New Accounts
Qualifier: Purchase ‘X’ dollar amount of advertising (current or new) and receive a Level “#” Award.

PROMOTIONAL RESULTS:

LEVEL QUALIFIED ORLANDO SENTINEL AD RATE* ORLANDO SENTINEL AWARD INVESTMENT
1 9 X $400
2 7 X $800
3 1 X $1,200
4 6 X $2,400
5 0 X $2,500
6 2 X $3,600
7 3 X $5,000
TOTALS 35
*indicates minimum dollar amount advertiser was required to spend to qualify for incentive award

Statistics:
Total # of Current Advertisers = 23
Total Current Revenue = $234,698

Total # of New Advertisers = 12
Total New Revenue = $120,905

Total Digital Revenue = $71,000

NET Revenue Total = $296,437

Our Clients
Testimonial

Green Bay, WI Retailer
“In November of 2011 Capitol Marketing provided an awesome experience that truly impressed some of my top clients. By using Capitol Marketing to obtain tickets and hotel accommodations in San Diego I was able to host a Packer road-trip that was first class.
Our stay at the Sheraton was awesome and the tickets, well I don’t think we could have been closer – probably the best seats I have ever had for a Packer game.

Capitol Marketing could not stop the rain but they did provide us with a Packer win and some great memories. More importantly, all of the customers signed new annual agreements for 2012 which is due in part to the great trip we had – thanks Capitol Marketing!”
Bryan H., Senior Account Executive

CAPITOL MARKETING CONCEPTS: 696 1st Ave N., Suite 400 • St. Petersburg, FL 33701 • P: 800.238.5659 • info@CapitolMarketing.com

© 2012 Capitol Marketing Concepts I Created and Maintained by WSI.