Experts in Performance Based Rewards & Motivations
CONTACT INFO
(800) 238.5659
info@capitolmarketing.com
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Media

Media

Media companies need viewers, readers and listeners. Incentivizing customers to become regular users is a very effective marketing tool. Once you have customers you need to sell advertising. Incentivizing media buyers and other agencies is a highly effective and proven solution.

CMC has the unique and proven incentive and rewards tools you need.


Case Study

Orlando Sentinel / OrlandoSentinel.com
Orlando, FL


PROMOTIONAL PERIOD:

2 Weeks March 25th – April 9th

PROMOTIONAL DETAILS:
Target Group: Current Client Base & Potential New Accounts
Qualifier: Purchase ‘X’ dollar amount of advertising (current or new) and receive a Level “#” Award.

PROMOTIONAL RESULTS:

LEVEL QUALIFIED ORLANDO SENTINEL AD RATE* ORLANDO SENTINEL AWARD INVESTMENT
1 9 X $400
2 7 X $800
3 1 X $1,200
4 6 X $2,400
5 0 X $2,500
6 2 X $3,600
7 3 X $5,000
TOTALS 35
*indicates minimum dollar amount advertiser was required to spend to qualify for incentive award

Statistics:
Total # of Current Advertisers = 23
Total Current Revenue = $234,698

Total # of New Advertisers = 12
Total New Revenue = $120,905

Total Digital Revenue = $71,000

NET Revenue Total = $296,437

Our Clients
Testimonial

Dear Christine,
I am writing you on behalf of the Charleston Chamber of Commerce to let you know how pleased we were with the trip promotion we recently completed. We offered over one hundred volunteers the chance to earn a trip to one of eight destinations by selling Chamber memberships. Each volunteer had to collect $2500 during our eight week membership drive. The volunteer who sold the most received a VIP package as well.

Obviously the volunteers were excited and motivated because we sold more than $50,000 in memberships during the campaign!

Thank you for your support before, during and after the promotion.

Jennifer C.
Membership Development Director

CAPITOL MARKETING CONCEPTS: 696 1st Ave N., Suite 400 • St. Petersburg, FL 33701 • P: 800.238.5659 • info@CapitolMarketing.com

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