Experts in Performance Based Rewards & Motivations
CONTACT INFO
(800) 238.5659
info@capitolmarketing.com
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Manufacturers

Manufacturers

Manufacturers need every advantage as they try to keep costs down. Employee safety and savings programs save many times the cost of the program and create a positive work environment. Sales incentives are important in keeping production at the highest levels.

CMC has the unique and proven incentive and rewards tools you need.


Case Study

Steel Co. Kentucky

PROMOTIONAL PERIOD

Monster Sale 6 month sell June to December

PROMOTIONAL DETAILS

Target Group: Existing Client Base & Potential New Accounts

Qualifier: Purchase ‘X’ amount of product (Increase over same period year previous) > and receive a Level “__” Award.

PROMOTIONAL RESULTS

 

Qualified: 71 accounts qualified
LEVEL QUALIFIED SALES INCREASE (Minimum) COST OF AWARD
1 3 $22,500 XX
2 27 $270,000 XX
3 14 $280,000 XX
4 18 $540,000 XX
5 5 $300,000 XX
6 4 $400,000 XX
TOTALS 71 >$1,812,500 $ (Minimum) $90,150

Commitment: $0; Investment ($90,150 final investment) netted $1,812,500 in increased revenue dollars for 6 month period. Sales Increase Notation – These numbers do not reflect the dollars of increase that clients attained between the targets, while striving to get to the next level. (i.e. Level 2 $10,000 to Level 3 $20,000; sales may have been $15,000 but fell between the levels.)

Our Clients
Testimonial

Dear Billy,
We used the “Vacation on Us” package to encourage salons to buy a new retail line from us. The program was a great success! In most cases a salon carrying one line from Standard doubled their commitment. Because we offered a limited number of vacations, the salons had an urgency to commit before all the vacations were gone. We also established 50 new retail outlets during the 60 day event as well. Our cost of this promotion will be an investment that pays off for years to come. We look forward to our next promotion with Capitol.
Kevin L.
Standard Beauty Supply
CAPITOL MARKETING CONCEPTS: 696 1st Ave N., Suite 400 • St. Petersburg, FL 33701 • P: 800.238.5659 • info@CapitolMarketing.com

© 2012 Capitol Marketing Concepts I Created and Maintained by WSI.