Experts in Performance Based Rewards & Motivations
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(800) 238.5659
info@capitolmarketing.com
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Loyalty/Rewards

Loyalty Rewards Programs

Customer Loyalty Programs Work
Look around the market and ask yourself this question: Do I see any successful, major consumer products companies today that do not have some sort of loyalty rewards program?

  • Banks
  • Restaurants
  • Retail stores
  • Credit card companies
  • Airlines
  • Hotel chains
  • Grocery stores
  • Salons, coffee shops, etc.

Do Loyalty programs work for B-to-B companies?
Yes, let us show you how we’ve helped hundreds of business to business clients create and run successful loyalty rewards programs.

Loyalty is earned, Loyalty Programs help
Loyalty programs work if customers are satisfied with your product or service and like doing business with you. Loyalty programs work best in marketplaces where customers have choices between multiple competitors. A Loyalty program becomes the tie-breaker and great loyalty programs, that are well marketed, create clear winners in the market-place.

Capitol Marketing is a Loyalty Marketing expert
Capitol Marketing has been creating and managing great loyalty programs for decades and is the patent holder of reward points programs used by the largest rewards programs today.

Who does a loyalty program work best for?

  • If remarketing to your current customer base to build repeat business is important; a well designed loyalty program will work for you.
  • If you manage a business where repeat customer sales are important; you could use an effective loyalty program.
  • If you manage a business where customer satisfaction is important; a loyalty program will help.
  • If you run a business where positive PR could help build your brand name; a loyalty program, properly marketed, will help you.

Why do loyalty programs work?

  • Loyalty programs reinforce positive impressions made through prior customer transactions
  • Loyalty Programs recognize and reward loyalty
  • Loyalty Programs increase customer satisfaction
  • Loyalty Programs keep customers engaged and informed
  • Loyalty Programs create referral business
  • Loyalty Programs increase sales and stabilize your base of business
  • Loyalty Programs are an early warning system when problems arise
  • Loyalty Programs offer a robust database of customer activity and trends

Loyalty Programs work, well run loyalty programs from Capitol Marketing will help make you the clear market winner.

Call Capitol today for a free, no obligations review.

Our Clients
Testimonial

Dear Billy,
We used the “Vacation on Us” package to encourage salons to buy a new retail line from us. The program was a great success! In most cases a salon carrying one line from Standard doubled their commitment. Because we offered a limited number of vacations, the salons had an urgency to commit before all the vacations were gone. We also established 50 new retail outlets during the 60 day event as well. Our cost of this promotion will be an investment that pays off for years to come. We look forward to our next promotion with Capitol.
Kevin L.
Standard Beauty Supply
CAPITOL MARKETING CONCEPTS: 696 1st Ave N., Suite 400 • St. Petersburg, FL 33701 • P: 800.238.5659 • info@CapitolMarketing.com

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