Reward Card And Incentive Marketing
According to several studies in the Incentive Marketing industry, companies are finding more and more that using incentives instead of cash is more effective in motivating people. Merchandise and travel incentives continue to be the most effective tool, and within merchandise – reward cards are the most popular choice.
Reward cards can be used in several capacities in incentive marketing. From driving floor traffic or closing tools at the consumer level, to a “thank you” for your accounts or employees, gift cards are a cost-effective incentive solution. CMC has identified five core areas for why reward cards can be so effective:
- Trophy Value: Reward card purchases are more memorable – they create a lasting reminder of achievement
- Viral Value: Employees tell each other how they redeemed gift cards
- Guilt-Free Spending: Recipients don’t feel guilty treating themselves
- Long-Term Positive Association with Organization: Reward cards reinforce positive associations with sponsoring organizations
- True Gift Perception: Gift cards are not viewed as part of compensation
CMC offers a variety of choices when it comes to gift card programs – Pick Your Plastic, E Gift Cards, Reward Cards, VISA Cards, etc. Our patent pending program, Pick Your Plastic, is just one option to choose from that will reinforce your brand, offer choice, deliver results, and save you time and money.
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Red McCombs Ford
I recently went on a trip to Los Angeles and I must say it was an overall great experience. I arrived in Los Angeles on New Year's Eve and was greeted right away by a very friendly driver that was going to take us to our hotel. Our hotel was great and the staff was very friendly. As soon as we checked in they gave us our Rose Bowl tickets along with our very nice Rose Bowl gear. The stay at the hotel was great! Not only did we enjoy the many amenities of the hotel, but we were enjoyed the city as well. Our hotel was conveniently located right in the middle of Pasadena, so we were able to explore the city during the day, and had an amazing time discovering the nightlife. Our seats at the game were so close and in the perfect location.
I am very pleased on how perfectly planned everything was. I really couldn't have asked for a better trip.