Distributors
Distributers operate in very competitive environments. Rewarding customers for increasing their business with volume and assortment purchases is a powerful way to keep customers happy, loyal and away from the competition.
CMC has the unique and proven incentive and rewards tools you need.
Case Study
Central Supply Co.
PROMOTIONAL PERIOD
Monster Sale 6 month sell June to November
PROMOTIONAL DETAILS
Target Group: Existing Client Base & Potential New Accounts
Qualifier: Purchase ‘X’ amount of product (Increase over same period year previous) and receive a Level “__” Award.
PROMOTIONAL RESULTS
Qualified: 92 accounts qualified| LEVEL | QUALIFIED | SALES INCREASE (Minimum) | COST OF AWARD |
| 1 | 57 | $570,000 | XX |
| 2 | 19 | $380,000 | XX |
| 3 | 10 | $300,000 | XX |
| 4 | 6 | $300,000 | XX |
| TOTALS | 92 | $1,550,000 | $48,950 |
Commitment: $0; Investment ($48,950 final investment) netted $1,501,050 thousand in increased revenue dollars for 6 month period.
Sales Increase Notation – These numbers do not reflect the dollars of increase that clients attained between the targets, while striving to get to the next level. (i.e. Level 1 $10,000 to Level 2 $20,000; sales may have been $15,000 but fell between the levels.)
Per the client, approx another $350,000 dollars was generated by dollars that "in between levels. Bringing total to $1,851,050 in increased revenue over same period last year.
Our Clients
Testimonial
Dear John,We at DP&L Employee FCU, would like to thank you for your outstanding service in our Vacation/Loan promotion. From our initial contact with you to the customer support services, we highly recommend Capitol Marketing for promotional services.
Our promotion was very successful. Our goal was to disperse 60 loans of over $10,000 in thirty days. We also incentivized the employees to exceed their individual goals. We disbursed 86 loans totaling over $1.3 million during the promotion!
Our members were excited, our employees were excited and everyone that won the vacation packages raved about the accommodations when they returned.
We look forward to working with you again next year.
Donita B.
Marketing Director
DP&L Employee FCU
© 2012 Capitol Marketing Concepts I Created and Maintained by WSI.