Distributors
Distributers operate in very competitive environments. Rewarding customers for increasing their business with volume and assortment purchases is a powerful way to keep customers happy, loyal and away from the competition.
CMC has the unique and proven incentive and rewards tools you need.
Case Study
Central Supply Co.
PROMOTIONAL PERIOD
Monster Sale 6 month sell June to November
PROMOTIONAL DETAILS
Target Group: Existing Client Base & Potential New Accounts
Qualifier: Purchase ‘X’ amount of product (Increase over same period year previous) and receive a Level “__” Award.
PROMOTIONAL RESULTS
Qualified: 92 accounts qualified| LEVEL | QUALIFIED | SALES INCREASE (Minimum) | COST OF AWARD |
| 1 | 57 | $570,000 | XX |
| 2 | 19 | $380,000 | XX |
| 3 | 10 | $300,000 | XX |
| 4 | 6 | $300,000 | XX |
| TOTALS | 92 | $1,550,000 | $48,950 |
Commitment: $0; Investment ($48,950 final investment) netted $1,501,050 thousand in increased revenue dollars for 6 month period.
Sales Increase Notation – These numbers do not reflect the dollars of increase that clients attained between the targets, while striving to get to the next level. (i.e. Level 1 $10,000 to Level 2 $20,000; sales may have been $15,000 but fell between the levels.)
Per the client, approx another $350,000 dollars was generated by dollars that "in between levels. Bringing total to $1,851,050 in increased revenue over same period last year.
Our Clients
Testimonial
Green Bay, WI Retailer“In November of 2011 Capitol Marketing provided an awesome experience that truly impressed some of my top clients. By using Capitol Marketing to obtain tickets and hotel accommodations in San Diego I was able to host a Packer road-trip that was first class.
Our stay at the Sheraton was awesome and the tickets, well I don’t think we could have been closer – probably the best seats I have ever had for a Packer game.
Capitol Marketing could not stop the rain but they did provide us with a Packer win and some great memories. More importantly, all of the customers signed new annual agreements for 2012 which is due in part to the great trip we had – thanks Capitol Marketing!”
Bryan H., Senior Account Executive
© 2012 Capitol Marketing Concepts I Created and Maintained by WSI.