Distributors
Distributers operate in very competitive environments. Rewarding customers for increasing their business with volume and assortment purchases is a powerful way to keep customers happy, loyal and away from the competition.
CMC has the unique and proven incentive and rewards tools you need.
Case Study
Central Supply Co.
PROMOTIONAL PERIOD
Monster Sale 6 month sell June to November
PROMOTIONAL DETAILS
Target Group: Existing Client Base & Potential New Accounts
Qualifier: Purchase ‘X’ amount of product (Increase over same period year previous) and receive a Level “__” Award.
PROMOTIONAL RESULTS
Qualified: 92 accounts qualified| LEVEL | QUALIFIED | SALES INCREASE (Minimum) | COST OF AWARD |
| 1 | 57 | $570,000 | XX |
| 2 | 19 | $380,000 | XX |
| 3 | 10 | $300,000 | XX |
| 4 | 6 | $300,000 | XX |
| TOTALS | 92 | $1,550,000 | $48,950 |
Commitment: $0; Investment ($48,950 final investment) netted $1,501,050 thousand in increased revenue dollars for 6 month period.
Sales Increase Notation – These numbers do not reflect the dollars of increase that clients attained between the targets, while striving to get to the next level. (i.e. Level 1 $10,000 to Level 2 $20,000; sales may have been $15,000 but fell between the levels.)
Per the client, approx another $350,000 dollars was generated by dollars that "in between levels. Bringing total to $1,851,050 in increased revenue over same period last year.
Our Clients
Testimonial
Customer testimonial
I am writing to tell you about the wonderful experience and service I enjoyed through a contest at your company and Zips Cleaners. I won a trip this past summer when I entered a contest advertised at Zips dry cleaners. It included roundtrip airfare for two (minus fees of approximately $124.00) and two nights free lodging.
I took two of my nephews to Disney World.
The experience was "magical" and gave my nephews, who have one parent (unemployed), to go to the "happiest place on Earth" - where they would never have gone otherwise. It turned out to be fun for adults too!
I worked with some lovely people at your station and at Capitol Marketing. Just wanted to say thank you!
Kate K (Contest Winner from Zips Dry Cleaners
– Advertiser with CBS Radio who used a trip for a consumer contest they earned through CBS Radio’s promotion with CMC)
© 2012 Capitol Marketing Concepts I Created and Maintained by WSI.