Distributors
Distributers operate in very competitive environments. Rewarding customers for increasing their business with volume and assortment purchases is a powerful way to keep customers happy, loyal and away from the competition.
CMC has the unique and proven incentive and rewards tools you need.
Case Study
Central Supply Co.
PROMOTIONAL PERIOD
Monster Sale 6 month sell June to November
PROMOTIONAL DETAILS
Target Group: Existing Client Base & Potential New Accounts
Qualifier: Purchase ‘X’ amount of product (Increase over same period year previous) and receive a Level “__” Award.
PROMOTIONAL RESULTS
Qualified: 92 accounts qualified| LEVEL | QUALIFIED | SALES INCREASE (Minimum) | COST OF AWARD |
| 1 | 57 | $570,000 | XX |
| 2 | 19 | $380,000 | XX |
| 3 | 10 | $300,000 | XX |
| 4 | 6 | $300,000 | XX |
| TOTALS | 92 | $1,550,000 | $48,950 |
Commitment: $0; Investment ($48,950 final investment) netted $1,501,050 thousand in increased revenue dollars for 6 month period.
Sales Increase Notation – These numbers do not reflect the dollars of increase that clients attained between the targets, while striving to get to the next level. (i.e. Level 1 $10,000 to Level 2 $20,000; sales may have been $15,000 but fell between the levels.)
Per the client, approx another $350,000 dollars was generated by dollars that "in between levels. Bringing total to $1,851,050 in increased revenue over same period last year.
Our Clients
Testimonial
Dear Christine,I am writing you on behalf of the Charleston Chamber of Commerce to let you know how pleased we were with the trip promotion we recently completed. We offered over one hundred volunteers the chance to earn a trip to one of eight destinations by selling Chamber memberships. Each volunteer had to collect $2500 during our eight week membership drive. The volunteer who sold the most received a VIP package as well.
Obviously the volunteers were excited and motivated because we sold more than $50,000 in memberships during the campaign!
Thank you for your support before, during and after the promotion.
Jennifer C.
Membership Development Director
© 2012 Capitol Marketing Concepts I Created and Maintained by WSI.