Distributors
Distributers operate in very competitive environments. Rewarding customers for increasing their business with volume and assortment purchases is a powerful way to keep customers happy, loyal and away from the competition.
CMC has the unique and proven incentive and rewards tools you need.
Case Study
Central Supply Co.
PROMOTIONAL PERIOD
Monster Sale 6 month sell June to November
PROMOTIONAL DETAILS
Target Group: Existing Client Base & Potential New Accounts
Qualifier: Purchase ‘X’ amount of product (Increase over same period year previous) and receive a Level “__” Award.
PROMOTIONAL RESULTS
Qualified: 92 accounts qualified| LEVEL | QUALIFIED | SALES INCREASE (Minimum) | COST OF AWARD |
| 1 | 57 | $570,000 | XX |
| 2 | 19 | $380,000 | XX |
| 3 | 10 | $300,000 | XX |
| 4 | 6 | $300,000 | XX |
| TOTALS | 92 | $1,550,000 | $48,950 |
Commitment: $0; Investment ($48,950 final investment) netted $1,501,050 thousand in increased revenue dollars for 6 month period.
Sales Increase Notation – These numbers do not reflect the dollars of increase that clients attained between the targets, while striving to get to the next level. (i.e. Level 1 $10,000 to Level 2 $20,000; sales may have been $15,000 but fell between the levels.)
Per the client, approx another $350,000 dollars was generated by dollars that "in between levels. Bringing total to $1,851,050 in increased revenue over same period last year.
Our Clients
Testimonial
Dear Ilene,Just wanted to drop you a line saying your company helped increase our sales at our company. By using the “Vacations on Us” program in conjunction with our booking program, we were able to increase sales by more than 15% over last year. We set goals by customer to make sure the trips were truly earned. These goals were met and surpassed by all 85 customers who earned their trips. We also awarded 5 trips to employees whose total customer sales exceeded their goals.
Thanks again for helping us achieve our goals and for your terrific support throughout the program.
Jim W.
President
Briggs and Stratton
Engine Power Division
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