Experts in Performance Based Rewards & Motivations
(800) 238.5659

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Dealers have two major challenges; getting customers onto the sales floor and closing sales. CMC has programs specifically designed to drive people to your door and make it worth their while to do business with you.

CMC has the unique and proven incentive and rewards tools you need.

Case Study


  1. Get potential buyers on the lot to test drive a car
  2. Incentivize the customers to buy right now


  1. Offer every customer who test drives a car a Traffic Builder: BOGO cruise, a gift card for dinner, etc.
  2. Once a customer buys offer a drive away, fly away or sail away vacation.
  3. Incentivize employees based on sales so that sales people can win a vacation as well
  4. Invite everyone who comes in for a test drive to visit Facebook. Offer early-bird specials to Facebook friends, offer special prizes. Engage and promote long-term. Announce winners on line.


  • One in 3/4 test drivers bought a car
  • A three day weekend sale generated almost 800 test drives
  • Dealer sold 206 cars during the sale.
  • Sales Generated: $6.2 million (based on average $30,000 automobile)
  • Cost of promotion: $156 thousand
  • ROI: $6.0 million
  • Promotion cost: 2.6% of sales

Our Clients

Customer testimonial
I am writing to tell you about the wonderful experience and service I enjoyed through a contest at your company and Zips Cleaners. I won a trip this past summer when I entered a contest advertised at Zips dry cleaners. It included roundtrip airfare for two (minus fees of approximately $124.00) and two nights free lodging.

I took two of my nephews to Disney World.

The experience was "magical" and gave my nephews, who have one parent (unemployed), to go to the "happiest place on Earth" - where they would never have gone otherwise. It turned out to be fun for adults too!
I worked with some lovely people at your station and at Capitol Marketing. Just wanted to say thank you!
Kate K (Contest Winner from Zips Dry Cleaners – Advertiser with CBS Radio who used a trip for a consumer contest they earned through CBS Radio’s promotion with CMC)

CAPITOL MARKETING CONCEPTS: 696 1st Ave N., Suite 400 • St. Petersburg, FL 33701 • P: 800.238.5659 •

© 2012 Capitol Marketing Concepts I Created and Maintained by WSI.