Experts in Performance Based Rewards & Motivations
CONTACT INFO
(800) 238.5659
info@capitolmarketing.com
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Dealers

Dealers

Dealers have two major challenges; getting customers onto the sales floor and closing sales. CMC has programs specifically designed to drive people to your door and make it worth their while to do business with you.

CMC has the unique and proven incentive and rewards tools you need.


Case Study

Goal

  1. Get potential buyers on the lot to test drive a car
  2. Incentivize the customers to buy right now

Strateg

  1. Offer every customer who test drives a car a Traffic Builder: BOGO cruise, a gift card for dinner, etc.
  2. Once a customer buys offer a drive away, fly away or sail away vacation.
  3. Incentivize employees based on sales so that sales people can win a vacation as well
  4. Invite everyone who comes in for a test drive to visit Facebook. Offer early-bird specials to Facebook friends, offer special prizes. Engage and promote long-term. Announce winners on line.

Results

  • One in 3/4 test drivers bought a car
  • A three day weekend sale generated almost 800 test drives
  • Dealer sold 206 cars during the sale.
  • Sales Generated: $6.2 million (based on average $30,000 automobile)
  • Cost of promotion: $156 thousand
  • ROI: $6.0 million
  • Promotion cost: 2.6% of sales

Our Clients
Testimonial

Dear Christine,
I am writing you on behalf of the Charleston Chamber of Commerce to let you know how pleased we were with the trip promotion we recently completed. We offered over one hundred volunteers the chance to earn a trip to one of eight destinations by selling Chamber memberships. Each volunteer had to collect $2500 during our eight week membership drive. The volunteer who sold the most received a VIP package as well.

Obviously the volunteers were excited and motivated because we sold more than $50,000 in memberships during the campaign!

Thank you for your support before, during and after the promotion.

Jennifer C.
Membership Development Director

CAPITOL MARKETING CONCEPTS: 696 1st Ave N., Suite 400 • St. Petersburg, FL 33701 • P: 800.238.5659 • info@CapitolMarketing.com

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