Experts in Performance Based Rewards & Motivations
CONTACT INFO
(800) 238.5659
info@capitolmarketing.com
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Dealers

Dealers

Dealers have two major challenges; getting customers onto the sales floor and closing sales. CMC has programs specifically designed to drive people to your door and make it worth their while to do business with you.

CMC has the unique and proven incentive and rewards tools you need.


Case Study

Goal

  1. Get potential buyers on the lot to test drive a car
  2. Incentivize the customers to buy right now

Strateg

  1. Offer every customer who test drives a car a Traffic Builder: BOGO cruise, a gift card for dinner, etc.
  2. Once a customer buys offer a drive away, fly away or sail away vacation.
  3. Incentivize employees based on sales so that sales people can win a vacation as well
  4. Invite everyone who comes in for a test drive to visit Facebook. Offer early-bird specials to Facebook friends, offer special prizes. Engage and promote long-term. Announce winners on line.

Results

  • One in 3/4 test drivers bought a car
  • A three day weekend sale generated almost 800 test drives
  • Dealer sold 206 cars during the sale.
  • Sales Generated: $6.2 million (based on average $30,000 automobile)
  • Cost of promotion: $156 thousand
  • ROI: $6.0 million
  • Promotion cost: 2.6% of sales

Our Clients
Testimonial

Dear Ilene,
Just wanted to drop you a line saying your company helped increase our sales at our company. By using the “Vacations on Us” program in conjunction with our booking program, we were able to increase sales by more than 15% over last year. We set goals by customer to make sure the trips were truly earned. These goals were met and surpassed by all 85 customers who earned their trips. We also awarded 5 trips to employees whose total customer sales exceeded their goals.

Thanks again for helping us achieve our goals and for your terrific support throughout the program.

Jim W.
President
Briggs and Stratton
Engine Power Division

CAPITOL MARKETING CONCEPTS: 696 1st Ave N., Suite 400 • St. Petersburg, FL 33701 • P: 800.238.5659 • info@CapitolMarketing.com

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