Experts in Performance Based Rewards & Motivations
CONTACT INFO
(800) 238.5659
info@capitolmarketing.com
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Banking and Financial

Bank/Financial

Financial institutions need to bring in new customers and get current customers to commit to more and upgraded services. CMC is an expert in generating new business for all types of financial institutions and keep customers loyal.

CMC has the unique and proven incentive and rewards tools you need.


Case Studies

 #1 - Agent Loyalty Program - Field markeitng Organization (FMO) Insurance

Background: An Illinois based FMO well known in the industryfor thirty years

Objectives: Previously offered cash as incentives for "million dollar producers". Needed to create  loyalty with their current agents and recruit new agents.

CMC Solution:

Implement "Gorilla Rewards" an internet based, points driven merchandise program:

  1. Create personalized logo branded website to target independent agents
  2. Establish goals and rewards:
  • Each $100,000 annuity where house earns 2.25% street producer earns highest rewards
  • Street producer earns rewards at diminishing levels as house percnetage goes down

Points never expire encouraging agents to continue accumulating points long term for bigger rewards.

Points for travel handled seamlessly through CMC's travel department.

Program Results:

  • Program launched in September 2009 with 133 agents
  • Currently 828 active agents in program
  • On avergae 32 agents enroll each month
  • Total program spend $954.6 thousand on rewards generating $783.4 million in annuity sales.
  • With an average take of 1.3% they profited around $10.2 million to date.

#2 SALES INCENTIVE AND TRAFFIC BUILDER APPLICATION – CREDIT UNION

“Summer Blitz to Open New Accounts”

Background

A Florida Credit Union partnered with CMC on a summer promotion to target new accounts. With heavy competition between banks in credit unions in the Jacksonville, FL market, this credit union needed something to separate them from the competition.

Issues/Objectives

  • Generate new business by running a summer promotion for anyone who opens a new account
  • Build brand equity and market share
  • Cross-selling opportunities for other products and services

CMC Solution

  • Implement a low cost, turnkey solution:
    • Over the months of June, July, and August, they offered 2-for-1 Cruise Certificates to anyone who signed up for a new account.
    • CMC handled all of the pre/post sale implementation and fufillment
    • Cruise promotion will generate increased floor traffic to branches and website

Program Results

  • Over 1,000 new accounts were opened over the 3 month period.
  • June saw a 31% increase over the previous year with 458 new accounts opened.
  • July had a 6.48% increase and August had a 7.22% increase.

Our Clients
Testimonial

I am writing to tell you about the wonderful experience and service I enjoyed through a contest at your company and Zips Cleaners. I won a trip this past summer when I entered a contest advertised at Zips dry cleaners. It included roundtrip airfare for two (minus fees of approximately $124.00) and two nights free lodging.

I took two of my nephews to Disney World. The experience was "magical" and gave my nephews, who have one parent (unemployed), to go to the "happiest place on Earth" - where they would never have gone otherwise. It turned out to be fun for adults too!

I worked with some lovely people at your station and at Capitol Marketing. Just wanted to say thank you!
Kate K (Contest Winner from Zips Dry Cleaners – Advertiser with CBS Radio who used a trip for a consumer contest they earned through CBS Radio’s promotion with CMC)

 

CAPITOL MARKETING CONCEPTS: 696 1st Ave N., Suite 400 • St. Petersburg, FL 33701 • P: 800.238.5659 • info@CapitolMarketing.com

© 2012 Capitol Marketing Concepts I Created and Maintained by WSI.